Introduction of Dyson’s complete product range to the Danish audience, including the launch of the V15 with built in lazer light. Coverage in broadcast, dailies, tech, and lifestyle magazines and extensive exposure in the large community of loyal influencers and ambassadors, we built.
Development and handling of a trend talk press event launching the new line of sustainable furniture from Sofacompany. Attendance of all lifestyle media resulted in extensive coverage.
https://jv.dk/bolig-og-livsstil/sofacompany-lancerer-markedets-maaske-mest-baeredygtige-sofa
Flying sustainably – is that even possible? KLM invests enormous amounts of money in developing new ways of flying with less CO2 emission. We have succeeded in placing this on top of the news agenda among others with a series of opinion pieces in the media.
Dane secures top position at IFS. Christian Pedersen became a well-known figure in the Danish IT press in just one day.
https://itwatch.dk/secure/ITNyt/Profiler/article10876179.ece
Brødrene Dahl invests heavily in students and takes on 17 new students this year. Effective branding of the strategy and many articles about the 17 new talents in all relevant local newspapers.
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What is the success factor in digital transformation? Man or machine? Many companies focus on systems and processes. At Lyreco, we prioritize our employees. Opinion piece for Lyreco.
https://www.berlingske.dk/opinion/talentmangel-truer-digital-omstilling
Danish technology behind fast charging of electric cars. Nerve Smart Systems enables charging an electric car in under 10 minutes. Launch strategy and pitch of the news about the fast chargers resulted in media coverage in all relevant media.
Platform economy is like water and traffic – it’s impossible to stop. Instead of using tons of energy on putting up barriers, why not aim for a Danish model? Opinion piece for Nethire and Mover.
https://www.berlingske.dk/opinion/lad-os-skabe-en-dansk-model-for-platformsoekonomi
Rigshospitalet Glostrup rides the digital wave with specially designed smartphones from Ascom and an intelligent logistics system. Customer case created for web and press coverage in one go.
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